I just returned from a very insightful meeting with the CEO of a tech company.  The mark it has left runs quite deep – and in no way shall this be a critique of the people that were involved. Rather being a simple statement that I shall resolve in a moment. During the meeting, we selected the company's new brand images together from the recent photoshoot. The CEO then asked for my opinion on the new website that was being developed. As we opened the website, he noticed a few typos and immediately called the people in charge to address the issue.