Creative Mailings and Cards
Create a smart surprise to connect with your clients.
In the age of modern, instantly available communication methods, traditional mailings are often neglected as a versatile communication tool due to the expenses incurred. However, in the many years I have enjoyed creating a great many mailings, I found that a smartly designed and well executed special announcement often leaves a lasting impression on the target audience. Designing a greeting card that your clients remember is a valuable marketing tool which allows your brand to stand out from the competition.
Client: Gestocigars
Agency: POP Creative Concepts, Genève
Media: Mailing Season's Greetings
Patric Pop's role: Concept, Art Direction, Corporate Design, Copywriting, Production
Concept:
Creating a unique new year's greeting card reminding GESTOCIGARS' customers to reorder cigars for theholidays. The number «2008» is made of die-cut circles of different sizes. Once the card is opened the secret of the oddly sized circles is revealed: the die-cuts allow to measure the diameters of four of the most popular cigar sizes, demanding for the cigar afficionado’s interaction.
This card has been an all-time favorite of cigars' lovers and is still being talked about.
Published in:
Zeixs Books “Greeting Cards”
Client: Vichy Laboratoires
Agency: Euro RSCG, now Havas, Genève
Media: Mailing Vichy Incentives Program
Patric Pop's role: Concept, Art Direction
Concept:
VICHY is sold only in pharmacies by trained pharmacists; hence the idea of the pharmacies' cross interpreted on the card's flaps. The little blue cross is the closing mechanism which fits into a fitted slot. This mailing explains an incentives programme benefitting all employees.
Client: Patric Pop
Agency: POP Creative Concepts, Genève
Media: Mailing Self-Promotion
Patric Pop's role: Concept, Art Direction, Illustration, Photography, Copywriting, Production
Concept:
“Mailshot” self-promotion sent to advertising agencies as a job-hunting tool; The stationary is handprinted on japanese hand-crafted paper, on an antique letterpress at Art Center College of Design.
This mailing got me remarked by the best advertising agencies in Europe and I ended accepting my first job at Springer&Jacoby, then the hottest agency in Germany.
Published in:
A couple of years later, I found my work also in the japanese book by P.I.E. “Limited Ressources, Limitless Creativity”.
Client: EIM Investment
Agency: Euro RSCG, now Havas, Genève
Media: Invitation for a lunch-conference
Patric Pop's role: Concept, Art Direction, Photography
Concept:
Based on the campaign I helped develop as a freelance creative (picking only the best), this invitation was commisioned by the client. They do invite their investors to lunch-conferences where a famous chef cooks for the guests and a famous guestspeaker talks about a topic.
Note by: even though globalization makes exotic produce accessible, have you ever tried to find perfectly, straight green asparagus in winter?
Client: The Pop Family
Agency: Patric Pop Creative
Media: Birth Announcement
Patric Pop's role: Concept, Art Direction, Photography, Copywriting, Production
Concept:
For the birth announcement of my daughter Stella, I figured only a really outstanding card would do her justice. I am so glad that my loyal printer Varicolor has put up with my idea as I really pushed the boundaries.
Published in:
Zeixs Books “Greeting Cards”
Client: Innercityoga urban yoga center, Genève
Agency: Patric Pop Creative
Media: Mailing, Press Release
Patric Pop's role: Concept, Art Direction, Copywriting, Production
Concept:
I did design Innercityoga's logo on a square shaped background. For the Press Release and coprorate mailing, I did decide to pursue the square shape for simply standing out from the rest of the mailings that the journalists receive. Everything at Innercityoga is aimed at quality, hence the paper chosen is a nicely crafted Tintoretto paper, for both the folder and the single files. While the folder and businesscards were printed on high-end off-set machines, the single files were printed on an inexpensive inkjet printer. This allowed for versatility depending on the content needed.
The colors of the single files are related to the colors used on the original website where the navigation took place through the lotus' petals.
Client: Simko (now Saatchi Saatchi Simko), Genève
Agency: Simko (now Saatchi & Saatchi Simko), Genève
Media: Season's Greetings
Patric Pop's role: Concept, Art Direction
Concept:
For this season's greetings a riddle was part of the concept to generate interest. A solution was found to make a sundial without expensive technology. Upon receiving this exceptional card, we received uncountable postive reactions by clients and partners, generating a high return rate of the coupon where one could win an exclusive bottle of champagne.
Client: EuroRSCG, now Havas, Genève
Agency: EuroRSCG, now Havas, Genève
Media: Annual Agency Summer Party
Patric Pop's role: Concept, Art Direction, Photography, Production
Concept:
Due to bad wather conditions, the annual agency summer party was moved indoors and turned into a bowling event.
Published in: Zeixs Books “Greeting Cards”
Client: Gestocigars
Agency: POP Creative Concepts, Genève
Media: Mailing Season's Greetings
Patric Pop's role: Concept, Art Direction, Photography, Copywriting, Production
Concept:
Creating a unique new year's greeting card reminding GESTOCIGARS' customers to reorder cigars for theholidays. The « % » sign takes on Gestocigars' philosophy to offer their products at the best prices available.
Published in:
Zeixs Books “Greeting Cards”
Client: Doctores Dudic and Houstis
Agency: POP Creative Concepts, Genève
Media: Wedding Invitation
Patric Pop's role: Concept, Art Direction, Copywriting, Photography, Production
Concept:
Creating a special wedding invitation for this beautiful couple. Inspired by the wedding venue on the Greek island of Mykonos, the bride's favorite color fuchsia from the Bougainvilleas and the sea for the groom's windsurfing leisure time. The cards were printed on a heavy metallic paper, to layer the surprise different parts cut-out by hand and finally gift-wrapped and sealed.
Published in:
Zeixs Books “Greeting Cards”