Branded Content & Social Media
From Print to Branded content to reach your clients online
Being agile in the age of digital communication is the key to success for any brand. The secret is to capture the audience’s attention and use the few precious moments to convey the messages in a straightforward manner. I work closely with my clients to define the brand’s message to communicate, the USP (Unique Selling Proposition), then propose a storyboard with copywriting of headlines and content. The approved concept is then brought to life by a team of talented motion graphics designers. Finally, I am overseeing the corporate identity, the brand guidelines being respected and work with the social media manager to optimize the budget.
Client: Nestlé Corporate CSV Creating Shared Values
Agency: Cocomore Geneva, Frankfurt
Media: Social Media Content
Patric Pop's role: Concept, Corporate Design, Copywriting, Creative Direction, Account Management
Concept: Nestlé Switzerland asked me to develop short videos for their social media platforms that convey key messages of the CSV Creating Shared Values.
Respecting the CSV landscape on the bottom of the animation that indicates whether the subject is for the the environment, the. communities and families or the individual, each themes’s USP is put in captivating headlines and easy-to-understand pictograms.
Nestlé Switzerland supports efforts to protect the climate and the environment, by using climate friendly local milk.
Nestlé Switzerland promotes gender equality by preparing more women to be in leading positions.
Nestlé Switzerland supports efforts to protect the climate and the environment, wasting less water and reducing the CO2 footprint.
Client: Nestlé Corporate: Launch of the Instagram Channel
Agency: Cocomore Geneva, Frankfurt
Media: Social Media Content
Patric Pop's role: Concept, Creative Direction, Account Management
Concept: For the launch of the Instagram channel @nestle.ch we wanted to showcase what kind of posts the followers could expect in the future. Hence, in one post, we showed a mix of well-known Swiss brands, products, engagement campaigns, locations, like one would scroll down on a smartphone.
Client: Nestlé Corporate CSV Creating Shared Values
Kids’ Nutrition
Agency: Cocomore Geneva, Frankfurt
Media: Social Media Content
Patric Pop's role: Concept, Corporate Design, Copywriting, Creative Direction, Account Management
Concept: Young parents face many questions about raising their children. An important question is well balanced nutrition. To help answer the most common questions, Nestlé Switzerland asked me to develop short videos for Social Media.
The solution: With a pinch of humour, each video tackles one essential question and offers also a solution. The style is interpreted on the existing brochure that interested parents may also order online.
Client: Nestlé ShopS
Agency: Cocomore Geneva, Frankfurt
Media: Social Media Content
Patric Pop's role: Concept, Corporate Design, Copywriting, Creative Direction, Filmining, Account Management
Concept: For the launch of the intelligent packaging-free sales systems within the Nestlé shops in Switzerland in my role as Creative Director and Brand Strategist I worked closely with the stakeholders for this video for the social media channels.
Client: Nestlé Corporate
Agency: Cocomore Geneva, Frankfurt. Motion Graphics by Bitfuel, Frankfurt
Media: Social Media Content
Patric Pop's role: Brand Strategy, Concept, Corporate Design, Copywriting, Creative Direction, Account Management
Concept: In 2015 Nestlé signed with the Swiss government the Memorandum of Understanding leading to an effective reduction of added sugar in their products. Within the given timeframe Nestlé had excelled in the reduction of the added sugar without loosing any taste in their products. For the renewal of the Memorandum of Understanding with the Conseil Fédéral we were asked to produce branded content for social media channels. The result was that we launched in 3 tiers:
1st post: Generate interest in the general public about the importance of reducing sugars
2nd post: retargeting of the viewers of the 1st post with the overall results
3rd post: showing concrete results in products.
CLIENT: SWISSQUOTE ONLINE TRADING
Agency: Pulp-Alibi, Coppet
Media: Outdoor, Print advertising, TVC-sponsoring, adscreens, Internet
Patric Pop's role: Concept, Creative Direction
Concept: The leading online trading platform in Switzerland, Swissquote asked for an outstanding idea for its 2005 advertising campaign looking to add 50% new clients. Thinking outside of the box helped generate so much interest in the product that the campaign exceeded all expectations. Discover the case study.
Che Guevara Quote for Swissquote Online Trading. Concept and Creative Direction by Patric Pop
Ernest Hemingway Quote for Swissquote Online Trading. Concept and Creative Direction by Patric Pop
CLIENT: INNERCITYOGA
Media: Youtube channel, Social Media, Magazine
Patric Pop's role: Concept, Creative Direction, Filming, Editing
Concept: The leading yoga center in Geneva needed an elegant intro and outro to present classes filmed at the studio. These classes were then shown on Youtube and Social Media of Swiss magazine Femina.
Today, the first 3 videos have received 800’000+ views. The logo reduces in size and remains in the top right corner for the duration of the filmed classes.
Intro
Outro
Client: Nestlé Corporate HR: APprentices
Agency: Cocomore Geneva, Frankfurt
Media: Social Media Content, Presentations, Job Fairs
Patric Pop's role: Concept, Corporate Design, Copywriting, Creative Direction, Account Management, Working with remote motion graphics designers.
Concept: In this video for Nestlé Switzerland my task was to help Human Ressources to explain the principle of the Swiss apprenticeships system. In the first segment short, animated sequences illustrate different aspects and choices that pupils face at the end of the compulsory school. In the second part, we illustrate key facts in correlation of apprentices at Nestlé. Finally, I lead interviews with two directors at Nestlé Corporate who had started their careers as apprentices. The video acts as a tool internal presentations and at job fairs.
