Corporate DESIGN & Brand Identity

Corporate Design for Your Company

Defining the look and feel of your brand, your company's logo will is one of the most important long-term investments. I always do plan the design of a logo with the following goals in mind: longevity, cost effectiveness and usage on different applications.
Longevity is reached by not following trends; trends do change, good design can be used for many years.

Client: Pelichet

Agency: Saatchi, Geneva
Media: Logo Design, Corporate Identity, Stationary, Branding
Patric Pop's role: Concept, Art Direction
Concept: Family-owned Pelichet has been in the move and relocation industry for 125 years and used a cartoonesquely drawn pelican as a logo. For the redesign we broke with cute drawings to generate a timeless, powerful symbol. The typeface used reflects tradition. Twenty years later, it still is very nice to see my logo displayed on trucks, moving boxes, polo-shirts.

Client: Lakeside Orthodontics, Zürich

Agency: Patric Pop Creative, Geneva
Media: Logo Design, Corporate Identity, Stationary, Branding, Advertising, Webdesign
Patric Pop's role: Strategy, Concept, Art Direction, Photography, Webdesign Production

Concept: The award-winning Doctores Dudic and Houstis did contact me for a full consultancy on launching their own orthodontics practice. Given their patients enjoy an incredible, unobstructed bayview over the lake of Zurich, the logo employs the element of water and can be used both horizontally as well as vertically; “Lakeside” is the reflection of “Kieferortho”. The pratice welcomes many expatriates which made it mandatory to add the english word “Orthodontics”. You may consult some real estate photos of the practice. The new website lakeside-kieferortho.com has been online since 2016.

Client: Innercityoga urban yoga center, Genève

Agency: Patric Pop Creative
Media: Mailing, Press Release
Patric Pop's role: Concept, Art Direction, Copywriting, Production
Concept: I did design Innercityoga's logo on a square shaped background. For the Press Release and coprorate mailing, I did decide to pursue the square shape for simply standing out from the rest of the mailings that the journalists receive. Everything at Innercityoga is aimed at quality, hence the paper chosen is a nicely crafted Tintoretto paper, for both the folder and the single files. While the folder and businesscards were printed on high-end off-set machines, the single files were printed on an inexpensive inkjet printer. This allowed for versatility depending on the content needed. The colors of the single files are related to the colors used on the original website where the navigation took place through the lotus' petals. You will find here a selection of my brand imagery of portraits and interiors created for INNERCITYOGA.

Client: Geneva Polo Club, Genève

Agency: Patric Pop Creative, Genève
Media: Logo Design, Corporate Identity, Stationary, Branding
Patric Pop's role: Concept, Art Direction, Production

Concept:
When this polo club ws newly founded, to give it credibility, I designed a traditional crest. The crossed poloclubs together with the helmet are treated in a more traditional illustration technique.
For optimizing printing costs, the logo is designed in one single Pantone-blue and one red Pantone color. Obviously, the logo also works in black and white and as embroidery on the players’ polo shirts.

Client: Gaznat SA, Vevey

Agency: Euro RSCG, now Havas, Geneva
Media: Logo Design, Corporate Identity, Corporate Design and Guidelines
Patric Pop's role: Concept, Art Direction
Concept: Instead of writing out “Gaznat”, my concept was to create a monochromatic color scheme reflecting the molecular structure of gaz. To make the logo more memorable, the words “gaz”  and “nat” are scrambled up using different colors and can be read either horizontally or following the triangular structure indicated by the color code.
The client was also given the corporate design book with precise guidelines on handling the corporate identity in print and online.

Client: Université de Fribourg, Bibliothèque de la Faculté de Droit

Agency: Patric Pop Creative, Geneva
Media: Corporate Identity, Stationary, Website
Patric Pop's role: Concept, Art Direction, Webdesign
Concept: This logo for the University of Fribourg's Library of the faculty of Law takes a bold stance for its function. Modern and traditional fonts are playfully mixed.

Client: April Beker Exquisite Jewelry & Children's books

Agency: POP Creative Concepts, Genève
Media: Corporate Identity, Stationary, Website
Patric Pop's role: Concept, Art Direction, Photography, Production, Webdesign
Concept: The client follows two of her passions, creating beautiful jewelry and writing children's books. To make my client's life simpler, I did design the stationary with a double functionality ; depending on her needs, she may turn the letterhead and simply print her letter in her black and white laserprinter. At the same time, it is marketing for the other activity too. Same principle applies to her business card. Consult a selection of my high-end photography of her luxury jewellery.

Client: Lavandoo Technologies, Genève

Agency: Patric Pop Creative, Genève
Media: Logo Design, Corporate Identity, Branding, Packaging
Patric Pop's role: Concept, Art Direction, Illustration, Packaging Design
Concept: The negative white space around the «4» shows the integration of this technological product, a business card scanner with a fully integrated web-based database.